Nixon Games' subculture collection RPG 'Blue Archive' has recently introduced various contents based on game IP as well as game IP. In particular, various activities such as art books, official goods, TCG, and collaboration cafés have made various attempts to solidify their position as an IP in both countries.
■ Subculture Botham, active IP expansion in Japan, 'Blue Archive'
First, Nixon Games published the Blue Archive Official Art Book on October 5 in collaboration with Japanese distributors, To Star, and Manga and Game-related books. This official art book is a specialty of 'Kim In Art Director', which oversees the game art as well as various illustrations, key visuals, worldviews and character setting materials for one year of 'Blue Archive' Japan, It contains abundant reading such as interviews.
The official art book of Blue Archive was the best-selling in Japan's Amazon Book category for two days immediately after its publication as a game art book, and was sold out in most online and offline retailers. He also ranked first in the book sources of the book section, which means hope book.
In May 2021, the company launched the official comic 'Blue Archive & Solo' on the theme of Daehan-dong at 'Kilotons', which is the stage of the game. Types, available only in Japan) and smartphone themes.
In addition, the goods through collaboration with the Japanese distributor 'Yo Star' are also producing various productions and responding to users. In the first anniversary of Japan's service, the 1.5th anniversary, the company produced and sold various goods such as tapestry, key ring, acrylic diorama and puzzle fan. In March 2022, it released an OST album consisting of two CDs and sold at the To Star Shop. The entire first-class sales were sold out, and the second sales were also sold out. In addition, on October 12, the story that was not covered in the game scenario was released as a novel, a cartoon, and a drama CD (audio drama). ASMR album 'also released.
Collaboration with partners in various areas is also noteworthy. First, we launched 'Blue Archive' TCG through a collaboration with the Japanese TCG 'Revue for you'. In addition, as a Chinese branch of Good Smile Company, a famous Japanese figure producer, the company announced plans to produce and release figures through collaboration with 'Good Smile Arts Shanghai', which produces popular Asian works as a figure, and Max Factory, famous for high quality figures. I do it. In particular, on October 24, figures produced in collaboration with Max Factory ranked first in the best-selling figures in major online sales offices such as Amazon and Annie Mate.
■ Korea Any plus Collaboration Café Operation
Nixon will operate a collaboration café in Seoul Happen and Susan Someone for six weeks from November 10 to December 25 in collaboration with the cable animation channel 'Anxious'. The Cola bur Café of 'Blue Archive' has a variety of goods such as dessert and drink menus, as well as the official illustration acrylic stands, photo cards, keyholders, can badge, and mugs.
Collar Café Seoul Happen Branch and Susan Someone store showed more than 1,900 fans on the first day of the opening and showed the hot heat of 'Blue Archive'. In particular, goods such as '2 kinds of acrylic background diorama', 'wireless charging stand', and 'Illustration-type large pads 2 types' in the 'Blue Archive' game in the 'Blue Archive' game and the background of the game development insolvency are open cafés. It was so popular that it was sold out from the first day. Even after the opening, fans' visit has continued, and popular goods have been sold out and re-recovery.
An Ann ifs MD business team, who oversees the work of the collaboration café, said, There are a lot of visitors to many Blue Archive fans from the first day of opening. The heat is so hot that I have to continue to open the goods shop early.
'Blue Archive', who visited the Cola bur Café, said, Blue archive is an attractive character with different stories. I think, he said.
Meanwhile, Nixon began pre-sale of 'Blue Archive' comic book 'Blue Archive Comic & Solo Vol.1 & Vol.2 Hally-Bell Set' on November 21 at Aladdin and Yes24. The book ranked No. 1 in the best-selling of the 3rd week of November in Aladdin after the pre-sale, and on November 22 in YES24.
Kim Yong-ha, general manager of Nixon Games MX Studio, said, We are aiming to become a great IP of 'Blue Archive'. We will continue to think about ways to enjoy.
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